Haaner.Taxi – Jörg Oppermann
Photo shoot and flyer for the taxi company in Haan and Gruiten – with the new wheelchair-accessible taxi at the centre.
- Client
- Haaner.Taxi – Jörg Oppermann
Haan - Services
- Photography · Visibility
- Website
- haaner.taxi ↗
- Taxi company in Haan and Gruiten, since 1995
- Taxi, minibus taxi, wheelchair-accessible taxi, patient transport and stair-climbing aid
Haaner.Taxi has been at home in Haan since 1995: taxi rides, minibus taxis, patient transport and airport transfers – and now a wheelchair-accessible taxi, plus a stair-climbing aid for anyone who is no longer steady on their feet. To make sure these services reach the people who need them, the company needed photos and a flyer.
Scope of work.
- Photo shoot: wheelchair-accessible taxi, stair-climbing aid and vehicles
- Flyer: concept, copy and design
- Print-ready files (roll-fold flyer, DL)
A flyer that makes sense instantly
Many of the people who pick up the flyer are older or rely on assistance. That is why legibility comes first: large type, strong contrast, the classic taxi yellow as an accent and the phone number shown several times, clearly visible.
Everything important at a glance
On the outside: the promise and the quickest way to a taxi – number, service area and address. On the inside: the services – from the wheelchair-accessible taxi and the stair-climbing aid to minibus trips for up to eight people. My photos of the vehicles and drivers show who is behind the wheel.
The photos
For the flyer I photographed on location: how a passenger gets into the wheelchair-accessible taxi via the ramp, how the stair-climbing aid works, and the vehicles themselves. No stock images, just real situations – so everyone can see straight away how easy the journey is.
